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OUR MISSION WHY WE'RE HERE

THE BETTER MAN STORY

We build stronger, sharper, more disciplined men backed by a brotherhood that won’t let you coast. This is the UK’s best men’s retreat, where you don’t switch off — you dial in.

OUR PROGRAMS EVENTS & CHALLENGES

THE START OUR FOUNDATION

Success Without Fire is a Crisis We Can't Ignore

In 2013, Alex Myers hit breaking point.

On paper, he had success. In reality, he was drifting, unhealthy, and falling short of the man he knew he could be. His business collapsed, his relationship ended, he gained three stone, and financial strain led him to alcohol.

“I knew I was failing in every area,” Alex says. “But the worst was feeling useless to the people who needed me most, especially my parents. I hated that version of myself.”

That moment became the turning point.

Stripping life back, Alex rebuilt through training, cold water, mountains, and the brotherhood of men who refused to coast.

From that process, he found a clear mission: to build stronger, sharper and more disciplined men with the support of a brotherhood

WHO WE ARE OUR COMMUNITY

A Community of Men Who Want to Learn, Grow and Connect

Better Man is a community of men who want to learn, grow and connect with other men, focusing on the fundamentals of physical and mental health, business and relationships.

We believe in tough love, personal responsibility, the power of self-discipline, and the strength of having your brother's back.

When men rise, so do their families and their world.

GET STARTED

Take care of your physical and mental health; it's your greatest asset.

Grow yourself to grow your impact on your family, work, and community

Respect and encourage men who strive for self-improvement; it takes courage

Master self-discipline and emotional control; they are the keys to success

Become a better man, build a better world; we all have room to grow

What we offer OUR APPROACH

LIVE, LEARN, TRANSFORM TOGETHER

We provide immersive experiences and challenges, a powerful online community of like-minded men and a library of resources and experts to support you on your journey.

This isn't casual coaching. It's a new standard designed to change your body, mind, and legacy. We don't just send you home after a weekend - we provide ongoing support, accountability, and brotherhood that lasts.

We're Here For Men Who Want to Be Part of a Positive Community and Become Their Best

Men who are willing to work for it. We serve men who can relate to these struggles:

• Isolation and lack of deep connection

• Struggles with purpose and identity
• Challenges in personal growth and self-improvement

• Staying focused in a noisy world • Lack of motivation and drive

• Finding a positive and supportive group of men to help you grow

You WANT to show up as the best version of yourself and live a life with connection and purpose.

Ready to Transform your Life and Find your fire?

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