Days
Hours
Minutes

WHY WE'RE HERE

OUR MISSION

To ensure every man leaves stronger, sharper and more connected. This isn’t the end….

OUR PRODUCTS

MISSION PURPOSE

WHY WE EXIST

Modern life is slowly killing men - not dramatically, but quietly.

We call it success, but most are just surviving.

Behind the business, the family, the noise…there’s a man who misses the fighter he once was.

The one who had edge. Who didn’t make excuses. Who was proud of the man in the mirror.

We exist to bring that man back. Stronger, sharper, and ready to raise his standard for good.

THE START OUR FOUNDATION

The man behind
Better Man

Alex has spent over 20 years studying what makes men stronger - physically, mentally, and emotionally. Not just through theory. Through reps, challenge, and lived experience.

He’s been the disciplined one, the lost one, and the man who fought his way back.

Now, he builds environments that demand more from men - and give them the tools to rise to it.

HOW IT ALL STARTED

The Better Man began as a simple idea: what if men had a system to stay sharp, accountable, and aligned - every single week?

It started as a small coaching experiment and evolved into a full brotherhood of men who refuse to coast.

Before that, Alex ran a successful PT studio - where he learned a powerful truth.

“Getting in shape shows you everything you need to know about life. Discipline. Ownership. Consistency. It’s all the same muscle.”

That foundation grew into The Legacy Project - and later, CHARGED, a space for real-world transformation.

THE MOTIVATION

WHY HE DOES IT

Alex knows what it’s like to drift. To feel your edge slipping. To look in the mirror and know you can do better. He built Better Man to make sure good men never lose that fire again.

He doesn’t teach theory, he builds standards. You’ll find him in the trenches, not behind a laptop. Still learning. Still pushing. Still walking the path.

Get Started

WHAT SETS ALEX APART

• He lives it. This isn’t a side project - it’s his life’s work.

• He’s not here to fix you. He’s here to challenge you.

• He’s not perfect - and doesn’t pretend to be. He leads by example, not image.

• He creates arenas for men to train. Real environments. Real accountability. Real growth.

Work with Alex and join the brotherhood

This isn’t about becoming someone new.

It’s about remembering who you are - and stepping up to it.

Take care of your physical and mental health; it's your greatest asset.

Grow yourself to grow your impact on your family, work, and community.

Respect and encourage men who strive for self-improvement; it takes courage.

Master self-discipline and emotional control; they are the keys to success.

Become a better man, build a better world; we all have room to grow.

We believe in tough love, personal responsibility, the power of self-discipline, and the strength of having your brother's back. When men rise, so do their families and their world.

What we offer OUR APPROACH

LIVE, LEARN, TRANSFORM TOGETHER

We don’t offer casual coaching. We provide immersive experiences designed to change your body, mind and legacy. And we don’t send you home after a weekend. Instead we provide ongoing support, accountability and brotherhood that lasts.

OUR MISSION

WHY WE EXIST

The man behind
Better Man

HOW IT ALL STARTED

WHY HE DOES IT

WHAT SETS ALEX APART

The Principles That Guide Everything We Do

Take care of your physical and mental health; it's your greatest asset.

Grow yourself to grow your impact on your family, work, and community.

Respect and encourage men who strive for self-improvement; it takes courage.

Master self-discipline and emotional control; they are the keys to success.

Become a better man, build a better world; we all have room to grow.

We believe in tough love, personal responsibility, the power of self-discipline, and the strength of having your brother's back. When men rise, so do their families and their world.

LIVE, LEARN, TRANSFORM TOGETHER

Ready to Transform your Life and Find your fire?

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OUR MISSION

WHY WE EXIST

The man behind Better Man

HOW IT ALL STARTED

WHY HE DOES IT

WHAT SETS ALEX APART

The Principles That Guide Everything We Do

Take care of your physical and mental health; it's your greatest asset.

Grow yourself to grow your impact on your family, work, and community.

Respect and encourage men who strive for self-improvement; it takes courage.

Master self-discipline and emotional control; they are the keys to success.

Become a better man, build a better world; we all have room to grow.

We believe in tough love, personal responsibility, the power of self-discipline, and the strength of having your brother's back. When men rise, so do their families and their world.

LIVE, LEARN, TRANSFORM TOGETHER

Ready to Transform your Life and Find your fire?

Featured Articles

Why a Man Must Leave Home

From Comfort to Potential

CHARGED 26: SPRING RETREAT

The man behind
Better Man